Sunday, April 29, 2012

Job Seekers: How To Use Basic Leveraging Techniques to Succeed

“Give me a place to stand and I can move the world” ~ Archimedes

Archimedes, of course, was talking about the multiplying power of a lever, but the principles can apply to many facets of the job seeker’s quest to find fulfilling career opportunities.

Anyone who has used only a shovel to move a couple hundred pounds of whatever from point ‘A’ to point ‘B’ knows that it takes a lot of effort to move the entire pile from the source to the desired location.  Using only a shovel requires that the labourer walks back and forth from the source to the desired location many times, all the while  dropping and dribbling the material on the way. Alternatively, the labourer, with the use of a wheelbarrow, can stand in one place, build up a good rhythm shovelling the material into a wheelbarrow and then take advantage of the leverage of the handles and wheel its contents to wherever they want it in one trip.
So the question is, “When one thinks about a continuous improvement, why does shovelling come to mind rather than well-leveraged movement? Why do job seekers settle for moving towards their goal at a rate of one shovel full at a time rather than insist on truly significant results from their efforts?”

Perhaps the answer lays in the fact that job seekers are the most comfortable dealing with pieces of their organizational systems rather than taking a system-wide view to find that powerful fulcrum point.  Could it be that job seekers erroneously assume that big results require big efforts, rather than, as Archimedes suggests, putting in a modest effort to lead to not so modest results?  Once job seekers levered that first big move, there is nothing to stop them from moving the lever to a new fulcrum point and doing it again. In this way, not only can job seekers institute a true process of ongoing significant improvement, but they can also apply these systems to other areas of their lives.

Job seekers must think of leverage as getting the most "bang for their buck".  Here are 10 ways to leverage job search activities:

1.     Leverage time - One way to leverage time is to create something that can be used repeatedly. An example could be to create a ‘master’ résumé that includes a comprehensive list of accomplishments.  When it comes time to apply for a new career opportunity, the job seekers needs only to select [cut and paste] the most appropriate accomplishments for each job advertisement.  N.B. Résumés are ‘living’ documents. Having a résumé that can be updated each year also leverages your time and with a few edits, any résumé can be always ready to use.

2.     Leverage strengths - Strengths are most easily identified as those skills that you, as the job seeker, finds enjoyable.  These skills are the ones that come naturally and leave you feeling energized.  Your job or job search will benefit exponentially once you find ways to utilize those skills.  For example, if you are someone who enjoys meeting and talking to people you will do well at networking with people as well as speaking to groups of people - two great ways to advance your career.  Others who, for example excel at writing, can find ways to write articles and books.  In either case with a minimum of effort you, as the job seeker can get lots of exposure.

3.     Leverage networks - Are you engaged socially both on and off line?  Now is the time to ask your current network to introduce you to people who are well connected and have the ability to introduce you to mentors and people connected to companies you have an interest in.

4.     Leverage connections - Partner with people in your organization whom you can help and who can help you.  This might be a boss or colleague that you see as having knowledge or political capital that would be helpful to you.  You can leverage the relationship with those partners by sharing information and ideas with them.

5.     Leverage relationships - It is important to stay connected, or reconnect, with former or current managers, professors or colleagues who like and trust you.  These people can be useful in a job search and helpful in keeping you current in your profession. These connections and reconnections can be made via phone, email, social gatherings, social media or snail mail.  In fact, a mixture of all three keeps it interesting.

6.     Leverage knowledge - Use your expertise to create several different knowledge products on one topic.  If you have written an article on a particular subject for your blog or website, you can re-purpose that information by giving a workshop on the same topic.  HINT: Include a link to your article in a Tweet or on your LinkedIn page.

7.     Leverage technology - Once you have bought into software or hardware and mastered using it then use it in as many ways as you can to get the maximum benefit.  Use your calendar to generate reminder messages for contacting people in your network regularly, for deadline for goals you have set for yourself, following up on leads, and for birthdays/anniversaries/important occasions.

8.     Leverage cash - Invest in support servicesThis will free up your time to do other important tasks related to your career.   If something takes you an unusually long time to do or if you are dissatisfied with your result, hire someone to help you with it.  Getting your résumé done professionally and LinkedIn profile optimized is worth the money if sitting down and doing it yourself is a struggle.  If you keep putting off these critical tasks, you will never know how much you have lost in terms of career opportunities.

9.     Leverage time - Invest in education and coaching.  Taking courses on or off line will allow you to add that expertise to your résumé and will consequently enable you to qualify for different positions.  One course can open many opportunities.  HINT#1: Choose the course wisely.  HINT #2: If you that find achieving the goals you have set for yourself difficult, investing in a coach will help you to achieve success.  Three to six months of professional coaching will also open many opportunities.

10.   Leverage social media - Social media can be used to follow thought leaders in your field, to find new jobs, and to attract recruiters who are searching for candidates.  N.B. Full engagement in Social Media can be a double-edged sword. Potential employers will always use the Internet to suss out information about you before you are called in for an interview.  You can be ruled out permanently if you are not careful about what you post.  Used well, social media gives you a lot of exposure for a relatively small investment of time.




Copyright © 2012, Career Matters. All Rights Reserved. Permission to Reprint: This article may be reprinted, provided it appears in its entirety with the following attribution: Copyright © 2012, Career Matters. Reprinted by permission of the author, Mary Salvino. “Career Matters” is a blog authored by Mary Salvino, Senior Consultant for SMART Career Planning.com that is dedicated to those who are seeking advice on managing their career and future job opportunities. We welcome readers to share their experiences, post their comments or ask questions about career related matters. This blog is also dedicated to those who stand a little taller each time they picked themselves up after failing and those who gained the wisdom and humility from those experiences to help others do the same. For any questions or comments that are better addressed privately, please feel free to e-mail Mary directly at Mary.Salvino@shaw.ca

Saturday, April 21, 2012

Job Seekers: Is Your LinkedIn Profile Working for You?


You have gone through great pains to make sure that your LinkedIn profile is 100% complete, but, how can you tell if it is effective?  Is anyone, other than yourself, viewing your profile? Is your profile coming up in searches? What is your ROI?  Ultimately, the only factor that determines your success is your bottom-line; for job seekers, your ‘bottom line’ is employment.

Luckily, there are ways to gauge short-term gains along the road to a boosted ROI, and to know you're making positive progress.

Here are three areas you need to address in order to achieve LinkedIn Search Optimization:
  • Is your headline informative and searchable?  In order for it to be effective, you will need to add a short bio that sums up what you do
  • Is your profile ‘salted’ with keywords and phrases that are directly related to your industry?
  • Are you an active members in 40+ LinkedIn groups? 
    • Are you ready and willing to share your expertise with others?
    • Do you take the time to ask and/or answer questions?
  • Are you open to networking with people who do not appear to be in your neighbourhood or industry?
  • Do you have a good mix groups to which you belong? - Industry related, job search related and OPEN [LION - LinkedIn Open Networking] groups
  • Have you built up your connections to 500+? - N.B. Once you hit the threshold of 500 connections, LinkedIn will not show anyone how many people you have connected with.
  • Do you have any recommendations posted?
  • Have you added a ‘professional’ [high quality headshot] looking photo?
  • Is your profile available for public viewing?
  • Do you have a vanity URL?  (http://www.linkedin.com/in/yourname ) N.B. you should also add this information to your e-mail signature
  • Do you have a strong summary statement?
  • Do you use bullet points to populate the SUMMARY section of your profile?
  • Is your LinkedIn profile linked to your personal website and/or blog? HINT: If you have a website, Use the “EDIT” button, click on “OTHER” and then add the name and address of the website
  • Have you populated the section called “Skills and Expertise”?
  • Do you include a hyperlink to your LinkedIn profile on your résumé?
  • Do you use the name you are known by on your LinkedIn profile rather than your given name? - Is your given name is Robert, but most people know you as Rob or Bob? Women, have you worked under a maiden name for years? Use the name that most people know you by professionally. Cover all your bases by using your main name in your basic information and mention any other names elsewhere.
  • Have you added the following:
    • Twitter ID?
    • Facebook page?
    • Personal YouTube link?
    • Google Profile?
Once you have incorporated all of the above into your LinkedIn profile, it’s time to track your progress.  This is easily done by reviewing your ‘trends’ for the last 90 days.  Go to your PROFILE page and simply click the link called, “Who’s viewed your profile?”  You will be able to review both who has looked at your profile as well as the number of times your name has appeared in searches.

Do you have any other tips to share? 


Copyright © 2012, Career Matters. All Rights Reserved. Permission to Reprint: This article may be reprinted, provided it appears in its entirety with the following attribution: Copyright © 2012, Career Matters. Reprinted by permission of the author, Mary Salvino. “Career Matters” is a blog authored by Mary Salvino, Senior Consultant for SMART Career Planning.com that is dedicated to those who are seeking advice on managing their career and future job opportunities. We welcome readers to share their experiences, post their comments or ask questions about career related matters. This blog is also dedicated to those who stand a little taller each time they picked themselves up after failing and those who gained the wisdom and humility from those experiences to help others do the same. For any questions or comments that are better addressed privately, please feel free to e-mail Mary directly at Mary.Salvino@shaw.ca

Sunday, April 15, 2012

More Lessons that Job Seekers can Learn From "Shark Tank"

For those of you who read “Career Matters” on a regular basis, you may have noticed that I like to take ‘rules’ that are typically found in the boardroom and change the perspective so that those ‘rules’ can be applied to those seeking employment“Shark Tank”, as you may know, is a prime-time show where successful entrepreneurs fight over promising start-ups, and ruthlessly chew up the unprepared.  In the show, the five ‘Sharks’ provide a wealth of knowledge about what venture capitalists need to hear before they invest in your company and a good deal of this knowledge can be transferred to a job candidate’s interview process. 

The show offers its audience a glimpse of pitching sessions gone totally right or disastrously wrong, and the lessons that can be gleaned from watching the show can be easily morphed into a hiring manager - job candidate scenario.

Here are a few lessons and from the “Sharks” about what it takes to be one of the more desirable fish in the sea:

  • Professionalism speaks volumes - When making your ‘pitch’ i.e. the response to the inevitable ‘Tell me about yourself” part of the interview, know what you are taking about.  HINT: Do not memorize your response.  KNOW IT!  Speak to your specific skill set and how those skills relate to the position you desire. Be clear. Be concise.

  • Know your numbers - When speaking to potential employers, take the time to talk about how you have contributed in a positive manner to your previous employers’ bottom line.  Did you increase sales?  If so, by how much in dollars or by what percentage?  Did you make the company run more efficiently?  If so, how much money did the company save?  Passion is important, but passion only gets you so far.  Numbers tell the real story.

  • Good marketing counts! - Clean up/spruce up all of your marketing collateral including profiles on social media: 
    • Join professional sites such as LinkedIn and complete your profile
      • Become members of the LinkedIn groups that are related to your industry
      • Make substantive comments on the questions and comments posted by other members of the group
    • Ensure that there are no unflattering photos on your Facebook profile
    • Attend networking events that are both directly and indirectly related to your industry
      • LinkedIn advertises upcoming events that you may be interested in attending under the tab called “MORE” on your home page
      • MeetUp groups and events are also another way to network with your local community and like-minded individuals

  • Be humble. - This lesson can be best applied when you are in salary negotiations.  Know what the salary range for someone with your skill set is and ask for it when the time comes.  N.B.  Recognize that career opportunities may not always revolve around ‘salaries’ per se.  Know the parameters within which you would like to work.  How much travel, either directly related to the job, or time spent commuting to and from the job site is required?  Is the opportunity to work from home a possibility?  Does the company offer a flexible workweek?  What are the chances and timelines with regard to being promoted? 

  • Understand good timing - If you can identify/anticipate the needs of the company and demonstrate how you can solve their problem, [the best example would be to show tell the interviewer how you have handled a similar problem/ situation for another company in the past, you will be ahead of the game.   

  • Have a good story - Know why you want the job. N.B. the key to answering this question is WIIFT [What’s In It for Them] and not WIIFY [What’s IN It For You]

  • Be prepared to walk - Some things are not meant to be.  If it doesn’t feel ‘right’, or, if something you heard during the interview has left you troubled in some way, but you just can’t put you finger on the concern, walk away. 

  • Always be polite and personable - Remember that ‘No’ sometimes means ‘Not now’.  Remember that old adage, “Be careful of the toes you step on today as they my attached to the butt of the person you will have to kiss tomorrow.”

While all of the above will get you closer to your dream of landing that plumb position with that dream company, it also helps to have a winning personality. No one wants to work with someone who is not likeable.

Remember all those things you learned about being nice in kindergarten because those same things apply in the boardroom as well as the interview room with no exceptions. 


Was any of the above information useful?  Please let me know.

Copyright © 2012, Career Matters. All Rights Reserved. Permission to Reprint: This article may be reprinted, provided it appears in its entirety with the following attribution: Copyright © 2012, Career Matters. Reprinted by permission of the author, Mary Salvino. “Career Matters” is a blog authored by Mary Salvino, Senior Consultant for SMART Career Planning.com that is dedicated to those who are seeking advice on managing their career and future job opportunities. We welcome readers to share their experiences, post their comments or ask questions about career related matters. This blog is also dedicated to those who stand a little taller each time they picked themselves up after failing and those who gained the wisdom and humility from those experiences to help others do the same. For any questions or comments that are better addressed privately, please feel free to e-mail Mary directly at Mary.Salvino@shaw.ca

Sunday, April 8, 2012

Job Seeker Tips for Follow-up Phone Calls

Now that you have participated in a face-to-face interview, it’s time to follow up on the interview with a phone call.  Remember, that even though  the number of calls that end up going to voicemail ranges from 50% to 67% , you still may end up talking to a human, so it is best to be ready, should the need arise.

The tips and hints listed below will help you leave a positive impression on the person you are calling,

Before making the call:

    Learn and practice good phone etiquette
        Be professional
            Do not speak too quickly or mumble
        Understand and embrace the fact that playing ‘phone tag’ is inevitable
    Listen to the way you sound on the phone.
        Tip#1: Call yourself and listen to the way you sound on your own answering machine/service
        Tip#2: Call yourself and leave a mock follow-up phone call
    Have an agenda - Know why you are calling

Make the call:

        State the reason for the call
            “Hello.  This is Jane Doe.  (If you are leaving a message, state your phone number and spell our your last name.)
            “Today is [insert date] and it is about [insert time] <~ Optional
            “We met [insert place, e.g. last at your office] and [insert day, e.g. last Tuesday.]”
            “I am just calling to:
                Follow-up on the interview I had for the position of _______ with your company
                Find out if a decision has been made with regard to the ________ position with your company
                Find out if you need any more information from me
                Find out how far along you are in the interview process
            (Re-state your name and phone number if you are leaving a message)
                “Thanks!”
    Keep the message short and to the point

To paraphrase famous comedian, Jerry Seinfeld, “Leaving a phone message is like robbing a bank.  You don’t loiter around in front of the teller holding that big bag of money. You come in, you hit and get out.”

Did you find this information useful?  Please let me know.



Copyright © 2012, Career Matters. All Rights Reserved. Permission to Reprint: This article may be reprinted, provided it appears in its entirety with the following attribution: Copyright © 2012, Career Matters. Reprinted by permission of the author, Mary Salvino. “Career Matters” is a blog authored by Mary Salvino, Senior Consultant for SMART Career Planning.com that is dedicated to those who are seeking advice on managing their career and future job opportunities. We welcome readers to share their experiences, post their comments or ask questions about career related matters. This blog is also dedicated to those who stand a little taller each time they picked themselves up after failing and those who gained the wisdom and humility from those experiences to help others do the same. For any questions or comments that are better addressed privately, please feel free to e-mail Mary directly at Mary.Salvino@shaw.ca

Sunday, April 1, 2012

LinkedIn and Your Next Career Opportunity

If you haven’t heard about LinkedIn, it’s time to crawl out from under the rock you have been sleeping under and move into the 21th Century.  LinkedIn is a business-oriented social networking site that allows users to create a professional profile, list their present and past employment, and link up with former and current colleagues.   It is used for professional networking i.e. to develop professional business contacts and it also functions as an electronic resume  LinkedIn is a valuable tool that helps you highlight your many talents and can be the key to your next employment opportunity.

If you don’t already have a profile on LinkedIn, get one.  It is user-friendly, free and millions of working professionals are already on the site.  Those who need guidance can rely on LinkedIn’s online tutorial or enlist help from an experienced friend or tech-savvy teenager.

What to do if you suddenly find yourself out of work, do the following:

Step One:
If you are not already on LinkedIn, create a profile

Step Two:
Complete your LinkedIn profile.  In creating a new profile or editing your current one, populate the following areas:

Professional Headline
In this line, which goes under your name, give a generic description of what you do or a sample job title (for example, Chief Administrative Officer, Chief Human Resources Officer, Student, Currently on Sabbatical). Feel free to label yourself as what you would like to be, rather than limit your future opportunities by what your last job title.

Current Position
If you find yourself out of work, the “Current” heading should be deleted. Before you do that, though, cut and paste your previous company and job title into the “Past” section. Then click “edit” and “delete,” and make the “Current” heading disappear. You will see that your job shows an end date.  N.B.  There is no requirement that you include the month on your end date.
You can get rid of the end date by editing/re-pasting the entry and removing the reference to the ‘month’ and leaving only the ‘year’.

HINT:
Once you have created your LinkedIn profile, you will see that you can join up to 50 groups.  If you are job seeking, it is best that you join as many of the professional networking sites as you can.  Your networking groups should be divided into 4 categories: job search groups, groups that cater to your profession or industry, groups that may not be in your industry, but are within commuting distance, and OPEN Networkers [Open networkers often have a LION tag somewhere in their profile.  The LION acronym stands for LinkedIn Open Networker.  This tag is used to show other LinkedIn members that they are interested in increasing the size of their contact list.  N.B.  If you see a profile that has an e-mail address in the heading, such as mine does, it also means that the user is open to invitations to network.]

A profile on LinkedIn is not meant to replace job-hunting tactics, but rather augment them.  As a job candidate, you can expect that all hiring mangers will search for your name on all of the social media sites to get of sense if who you are before they will ever put you on a list of candidates to consider calling in for an interview.  The ‘up-side’ for candidates, is that they can also see who has been looking at their profile and this information is good to have.

Losing a job can happen to anyone, anytime.  A job loss is no reflection on you, or your ability.  Think of this as a time to reaffirm or change your goals and a time for you to test your metal and get on with the job of finding your next career opportunity. 

Good luck!  Let me know if any of the information on this blog post helps.


Copyright © 2012, Career Matters. All Rights Reserved. Permission to Reprint: This article may be reprinted, provided it appears in its entirety with the following attribution: Copyright © 2012, Career Matters. Reprinted by permission of the author, Mary Salvino. “Career Matters” is a blog authored by Mary Salvino, Senior Consultant for SMART Career Planning.com that is dedicated to those who are seeking advice on managing their career and future job opportunities. We welcome readers to share their experiences, post their comments or ask questions about career related matters. This blog is also dedicated to those who stand a little taller each time they picked themselves up after failing and those who gained the wisdom and humility from those experiences to help others do the same. For any questions or comments that are better addressed privately, please feel free to e-mail Mary directly at Mary.Salvino@shaw.ca